Laura Mendez

Watching the Growth of Digital Business in Saudi Arabia

I’ve been following the pace of digital investment in Saudi Arabia and the wider Gulf, and it’s interesting to see how quickly the business landscape is changing. From cloud and data centers to cybersecurity, enterprise software and digital services, more international companies seem to be looking at the region as a long-term market rather than just a place for individual projects. For companies considering expansion into the Gulf, understanding local partnerships, customer expectations and how business is actually done on the ground is becoming increasingly important. Interested to hear how others see the market developing over the next few years.