Which customer is your product actually for?

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“We are looking for a Middle East distributor” leaves a potential partner with a lot to guess. A clearer introduction connects the product to a specific type of customer and application.A useful outline is: “We make [product family] for [application] and want to meet distributors serving [customer type] in [market].”This helps a distributor explain whether their existing focus fits. It also gives service and integration partners a more concrete starting point than a general catalogue link.Which customer type would you name first for your product family?

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